An automated lead capture system that answers every enquiry in under 60 seconds

The Lead System is the website plus everything that happens after someone fills in the form. Most service businesses don’t lose work because their site looks dated. They lose it in the hours between an enquiry arriving and someone replying.

Most enquiries go to whoever replies first. If you’re on a roof or under a sink when the form comes in, that’s rarely you. The system replies straight away, day or night, asks the follow-up questions you’d ask, and keeps the conversation going until you’re free.

Every enquiry ends up as a short summary like this one, so you can decide in seconds whether it’s worth a call back:

They fill in the form on your website and describe the job in their own words. Within a minute they get a reply that responds to what they actually wrote, not an automatic “we received your message”.

The system then asks up to three follow-up questions, the ones you’d ask yourself: where the job is, how big it is, when they need it done, roughly what they want to spend. If they want to, they can pick a time for a call or a site visit straight from your calendar.

If they go quiet halfway through, a follow-up goes out, so the enquiry doesn’t simply die in an inbox.

It’s for businesses that already get enquiries and lose some of them to slow replies: renovation contractors, plumbers, electricians, cleaning services, dental clinics. Anyone whose work starts with a phone call or a form.

It isn’t the right fit if you get almost no enquiries at all. A system that answers enquiries can’t create demand. In that case the Website package, with your Google Business Profile set up properly, is the better first step, and you’ll hear that on the call.

Once a month you get a short report: how many enquiries came in, where each one came from, and what happened to it.

“Where from” means the website form, a call from the site, your Google Business Profile or another listing, so you can see which ones actually bring work. “What happened” means whether the enquiry was answered, booked or went quiet.

It’s also how you decide whether the system is worth its monthly fee.

Four to six weeks from the go-ahead to going live.

Most of that time goes into building and testing: the website, the intake questions for your kind of work, the notifications and the follow-ups. Before launch it’s tested with you, using realistic enquiries, so you see exactly what your customers will see. The main things that move the date are the number of services and towns the site covers, and how quickly answers come back during the build.

From $1,950 to set up, then $200/month.

The setup covers building the website and the system around it. The monthly fee covers hosting, updates, monitoring, small changes and the monthly report.

The exact setup price depends on the size of the site and what it needs to connect to, such as your calendar. You get it in writing, in the proposal after the call, before any work starts. The monthly fee runs month to month, with no minimum term.

Every project is scoped on a call. These are starting points, not quotes.

You’ll see it in the numbers. The monthly report shows how many enquiries came in, where they came from and what happened to each one, so you don’t have to take anyone’s word for it.

If it isn’t paying for itself, stop. There’s no minimum term. When you cancel, you get everything: the website, the automations and the accounts they run on. Keep running them yourself or hand them to someone else.